Founded in 1994 by Stuart Trevor and Kait Bolongaro,
who was the original womenswear designer at AllSaints and who went on to start Bolongaro Trevor.
AllSaints started as a wholesale menswear brand that sold exclusively to high-end retailers such as Harvey Nichols and Harrods.
AllSaints is a British fashion retailer headquartered in London, UK.
AllSaints sells menswear, womenswear, footwear, and accessories.
AllSaints launched with only three signature fragrances – their bestseller,
Sunset Riot, a woody floral perfume with an addictive and explosive scent for a richly warm and earthy finish;
Metal Wave, an unexpected layered fragrance with key notes of magnolia and juniper berry;
and Incense City, a luxurious blended form of cypress to offer a calm, provocative and fresh scent.
Designer Allsaints has 6 perfumes in its fragrance base.
Allsaints is a new fragrance brand. The earliest edition
was created in 2018 and the newest is from 2021.
The nose who worked on the fragrances is Gabriela Chelariu.
Overall, these fragrances smell niche and high end for the price,
and I believe there is something for everyone,
since they're all different from each other.
AllSaints Fashion
By mid-2004, AllSaints had expanded to 10 stores in the UK.
Between mid-2004 and the end of 2005, fashion financier Kevin Stanford,
co-founder of womenswear chain Karen Millen, bought out each of AllSaints partners besides Stuart Trevor,
thereby acquiring a majority stake in the company.In December 2005,
Stanford bought Trevor's stake in the company as well.In 2006,
AllSaints sold a 35% stake in the company to Icelandic investment firm, Baugur Group,
with Kevin Stanford remaining the majority shareholder.In late 2006,
the company launched its e-commerce website.
In 2016 AllSaints launched its first stores in Italy, Turkey, Chile, Peru and Qatar. Taiwan and Duba
London-based fashion retailer AllSaints made its name designing
vintage-inspired garments with a modern, rock ’n’ roll sensibility.
The brand was the brainchild of designers Kait Bolongaro
and Stuart Trevor.
Trevor studied fashion at Nottingham Trent University,
where he won the prestigious
Smirnoff Fashion Award for his menswear designs. Instead
of slavishly following fashion trends, the label set
out to attract trend-averse individuals
who dress to reinforce their identification with rock subcultures.
The brand excels at creating collections that reflect
a darkly romantic, “I’m with the band” attitude.
